Thieler Law Corp advises investors with losses exceeding $100,000 of the February 10, 2020 lead plaintiff deadline in a class action lawsuit filed against Baozun Inc (NASDAQ: BZUN) (“Baozun” or “the Company”). The suit is pending in the U.S. District Court for the Southern District of New York and investors, who purchased Baozun Inc securities between March 6, 2019 and November 20, 2019, have until February 10, 2020 to move for lead plaintiff. You do not need to move for lead plaintiff to be a member of the Class.

If you purchased Baozun Inc securities during the Class Period, and have losses over $100,000, you may contact Thieler Law Corp by calling at (619) 377 - 4324 or emailing mail@thielerlaw.com . No class has been certified in this case, and if your losses are less than $100,000 you are still a member of the class.

The complaint alleges that during the Class Period defendants made false and misleading statements and/or allegedly failed to disclose that Huawei Technologies Co., Ltd. ("Huawei"), a Chinese-based multi-national technology company, was one of the Company’s largest brand partners, and paid more add-on fees for the work Baozun did for it, increasing the revenues Baozun received for Huawei work compared to the Company’s other brand partners; as a result, Baozun reported outsized revenue growth during the first half of 2019, which would be abruptly cut off during the second half 2019, after Baozun restructured its relationship with Huawei, as Huawei took much of its online merchandizing in-house; and as a result, Baozun’s public statements were materially false and misleading at all relevant times.

On November 21, 2019, the Company revealed financial results for the third quarter of 2019 that were below market expectations and provided disappointing financial guidance for the fourth quarter of 2019, citing, in large part, the adverse "impact from terminating our service agreement with one electronics brand." Baozun did not disclose the identity of the "electronics brand", but many members of the financial media have suggested that it referred to Huawei Technologies Co., Ltd.

Following this news, NASDAQ: BZUN fell $7.60 per share, or 17.47%, to close at $35.90 per share on November 21, 2019.

If you were negatively impacted by your investment in Baozun Inc securities between March 6, 2019 and November 20, 2019 and would like to learn more about this lawsuit and your ability to participate as a lead plaintiff, please contact us for your no-cost evaluation.

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